Metaplanet The Road to Rebirth: From the Hotel Industry to Bitcoin Leader, Absorbing 5,000 BTC, Market Capitalization Soars a Hundredfold

Simon Gerovich, the CEO of Metaplanet Japan, shared at the Bitcoin Enterprise Application Forum on May 6 how he transformed a budget hotel that was devastated by Covid-19 into one of the best-performing publicly listed companies in the world. He stated that it was all due to one thing: integrating Bitcoin (Bitcoin) into the core of the company's assets and significantly restructuring its financial structure.

The epidemic has hit the accommodation industry hard, and Metaplanet's revenue has fallen by 100% and cannot be sustained

Gerovich previously worked as a trader at Goldman Sachs ( and later resigned to start his own business, operating over 30 budget hotels in Southeast Asia and Japan.

Originally obtained funding through the acquisition of a Japanese listed company, but was affected by the pandemic in 2020:

Cash flow goes to zero

The government does not provide subsidies.

The bank's attitude is tough.

"Revenue dropped by 100%, I never imagined such a scenario." Simon admitted that at that moment he deeply understood the fragility of cash flow.

Gerovich candidly stated that the pandemic caused his hospitality business to lose 100% of its revenue, but he sees hope in Bitcoin. He learned key strategies from Saylor, emphasizing the need for an asset that won't deteriorate.

Gerovich listened to Saylor's podcast during the pandemic and realized two issues:

What should we do if the revenue suddenly drops to zero?

If the currency is wildly printed and diluted, what can we still trust?

"Bitcoin is an indestructible asset with no counterparty risk, no depreciation risk, and no geopolitical risk." Gerovich found the answer.

In 2024, the board unanimously approved the "Bitcoin Standard," marking a significant turnaround.

In April 2024, the Metaplanet board officially included Bitcoin as part of the company's core assets and accounting units.

And after 30 days, the "Bitcoin Manifesto" will be publicly announced, declaring that all future financing, investment, and asset allocation decisions will be based on BTC.

It also establishes three core indicators:

Bitcoin殖利率 )BTC Yield(

Increase Speed )BTC Gain(

Dollar value increase )BTC Dollar Gain(.

Bitcoin has caused Metaplanet's market value to surge a hundredfold, making it the performance king of 2024 globally.

Metaplanet also held over 5,000 Bitcoins within a year, with a company valuation exceeding 1.4 billion dollars, becoming the best-performing publicly traded company in the world in 2024.

The number of shareholders has increased from 10,000 to nearly 64,000, becoming the hottest "Bitcoin entry stock" among Japanese investors.

"Buying Bitcoin directly incurs up to 55% capital gains tax, while purchasing Metaplanet stock can be held tax-free using retirement accounts," Gerovich stated.

From the cover meal hotel making a return on investment in 10 years, to BTC strategy profiting in 24 hours

In the past, building a hotel from site selection to stable revenue took at least 5 to 10 years and was subject to interest rates, pandemics, and fluctuations in the travel market.

After adopting the Bitcoin standard, fundraising, purchasing coins, and announcing asset restructuring can be completed in one day, achieving what originally took ten years of financial efficiency.

"In the past, volatility was a risk; now it has become fuel. We turn volatility into a fundraising tool, which is then converted into Bitcoin assets," Gerovich stated.

2025 fundraising results are impressive! Raised 500 million dollars all converted to Bitcoin.

Through three rounds of capital increase plans, including Japan's largest "mobile performance price warrant" program, successfully raised 500 million USD, all of which were used to purchase BTC.

Become the one with the highest equity fundraising amount among all 4,000 listed companies in Japan by 2025.

Each round of capital increase has been effective, with BTC's value per share increasing by 13 times.

From Q2 2024 to now, the company's BTC per share value has increased by more than 13 times.

In the first quarter of 2025, the Bitcoin yield reached 95%, far exceeding the expected quarterly increase of 35%.

Every internal transaction in the company only asks one question: "Will this increase the Bitcoin per share?" Gerovich said with a smile.

Traditional financial statements cannot evaluate us, and that's because you are still using fiat currency thinking.

Gerovich pointed out that the traditional market feels that Metaplanet's market value is higher than the book value of Bitcoin, therefore they believe it is overvalued, but they overlook the speed of accumulation.

In the past year, the average monthly BTC yield rate was 28%, far higher than the annual growth rate of most companies.

Create a Bitcoin education platform and physical base in Japan

Metaplanet has also obtained authorization from "Bitcoin Magazine Japan" and hopes to educate the Japanese people "not just to hold Bitcoin, but to understand Bitcoin."

The "Bitcoin Hotel," set to open in 2026, will become an educational hub and community base for promoting Bitcoin.

From a 20-person shareholder meeting to a thousand-person explosive event: this is the Bitcoin effect!

Simon reflected that at last year's shareholder meeting, there were only 20 attendees; however, the latest shareholder meeting was packed with over 1,500 people, and he said:

"That is a collective hope, a desire for change. This is the Bitcoin effect. And all of this is just about to begin."

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