Babbitt | Metaverse’s daily must-reads: iQiyi’s VR business is in trouble, and the CEO and COO are about to leave. The reason is the check-in cashback event? People familiar with the matter said that the cashback amount of 30 million yuan may not be paid

Abstract: According to reports from Caijing Eleven, iQIYI's VR company Dream Blossom Technology Co., Ltd. (hereinafter referred to as "Dream Bloom") is currently entering a difficult time. The company's CEO Xiong Wen and COO Sun Feng are about to leave, and President Liu Zhigang will take over CEO. At the same time, the company will lay off employees, and people familiar with the matter said that the layoff ratio is about 50%. The cause of Dreambloom's troubles was a user campaign that started last year.

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Metaverse recommended reading:

"30 million yuan user cashback cannot be credited, and iQiyi's VR business is in trouble"

Dream Blossom Technology Co., Ltd. (hereinafter referred to as "Dream Bloom"), a VR company under iQiyi, is currently entering a difficult time. The company's CEO Xiong Wen and COO Sun Feng are about to leave, and President Liu Zhigang will serve as CEO. At the same time, the company will lay off employees, and people familiar with the matter said that the layoff ratio is about 50%.

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