MoonPay: A Leader in Cryptocurrency Payment Infrastructure

Introduction

Driven by the gradual formation of the global cryptocurrency regulatory framework and the continuous upgrading of user demand, MoonPay has become a key bridge connecting the traditional financial and the crypto world with its unique positioning. Founded in 2019, this fintech company has built a cross-border payment network covering more than 160 countries and supporting 30 million users. Its commercial value is more prominent under the hot pursuit of the capital market-the latest valuation has exceeded US$3.4 billion, and the cumulative financing has reached US$642 million.

MoonPay: A revolutionary force in the field of crypto payments

As a leader in cryptocurrency payment infrastructure, MoonPay is completely changing the way digital assets are traded. The platform provides users with a seamless bridge from fiat to cryptocurrency, supporting all major payment methods including debit cards, credit cards, local bank transfers, Apple Pay, Google Pay, etc.

MoonPay’s business moat stems from its deep integration with the global crypto eco. Currently, more than 300 head wallets (such as Trust Wallet, MetaMask), decentralized exchanges (such as Uniswap), NFT platforms (such as OpenSea) and Web3 game companies (such as Axie Infinity) have integrated its payment . This widespread embedding forms a significant network effect: more than 30 million users choose MoonPay to complete transactions due to its convenience, while partners benefit from the incremental traffic and payment security it brings.

Products and Technology: Breaking through the “last mile” of fiat and cryptocurrency

MoonPay’s core competitiveness lies in its omni-channel payment entry suite, which allows users to directly complete transactions between fiat and cryptocurrencies such as Bitcoin (BTC) and Ethereum (ETH) through mainstream methods such as debit cards, credit cards, local bank transfers, Apple Pay, Google Pay and Samsung Pay. This design eliminates the complex registration process of traditional cryptocurrency exchanges and reduces the entry threshold for novice users to complete the first transaction within 30 seconds.

From the technical architecture point of view, MoonPay adopts a hybrid verification , combining biometric technology and dynamic tokens to raise the transaction security level to bank-level standards. Its open API interface supports developers to seamlessly integrate into various crypto applications. For example, DeFi platforms can directly embed MoonPay’s payment module to achieve one-click exchange of user assets.

Market penetration: rapid expansion with capital support

Since its establishment in 2021, MoonPay has completed two rounds of financing totaling US$642 million. Investors include top venture capital institutions such as Tiger Global and Paradigm, with a post-investment valuation of over US$3.4 billion.

The injection of capital has accelerated its globalization process. In early 2025, MoonPay acquired the US payment startup Helio for US$175 million, marking its transformation from a “tool supplier” to an “infrastructure operator.” Helio’s core technology is the SIM card-based encrypted communication protocol, which can be embedded in prepaid SIM cards, allowing people without bank accounts to receive and send encrypted assets through mobile networks. This acquisition not only fills the payment gap of MoonPay in unbanked regions such as Africa and Southeast Asia, but also indicates that it may develop hardware-level encrypted payment devices in the future.

It is worth noting that the Helio team has developed anti-fraud s for Visa, and its risk control experience will directly strengthen MoonPay’s compliance architecture. Combined with MoonPay’s existing global license layout (holding EU MiCA certification, Hong Kong digital asset trading license, etc.), this acquisition may provide a compliance springboard for it to enter emerging markets.

Unissued currency ambition: building an open financial operating

Although it has not yet launched its own governance currency, MoonPay’s business model has shown a platform-based tendency. Its income mainly comes from transaction fees (up to 4.5%, minimum $3.99) and partners’ share.

However, the company’s recently launched MoonPay API reveals a deeper strategy: by opening up the payment interface, it attracts developers to build DeFi applications, stablecoin issuance tools and other modules within its eco.

This design is consistent with the future vision of Web3 payment infrastructure - MoonPay attempts to become a neutral hub connecting users, financial institutions and crypto applications, rather than a single value capturer.

Conclusion

MoonPay is leading the transformation of the crypto payment field, providing users with a seamless transition from fiat currency to digital assets. Against the backdrop of the SEC’s continued pressure on stablecoin regulation and the rapid development of central bank digital currencies (CBDCs) in various countries, MoonPay’s compliance path has created a unique advantage for it. Without issuing tokens, it has successfully built a super interface connecting billions of fiat currency users with crypto assets through technical neutrality and compliance paths. As the global regulatory framework gradually becomes clear, this company is expected to become a key player in the next generation of Internet financial infrastructure.

Risk warning: The cryptocurrency market is volatile, and changes in regulatory policies may affect MoonPay’s business development. Users should carefully assess risks and participate rationally.